Hold it. Squeeze to breathe in. Release to breathe out.
Oceanbum + 365 days of PuffZenDen Full Access. UK delivery times shown at checkout · 14-day returns
Founder price £34.99 for the first 1,000. Then £49.99
A calmer way to pause
What if adding touch to your breathing exercise could make you return to calm more quickly?
This is tactile-led breathing, where touch meets breath.
Oceanbum gives your hand something soft to hold. The PuffZenDen app guides your rhythm. Squeeze gently as you breathe in, loosen your grip as you breathe out, and return to calm one breath at a time.
We built both around one promise: if you show up and breathe, you're doing it right.
Puffbums are our soft tactile companions. Oceanbum is the first limited edition. PuffZenDen is the app that guides your breath.
Try it for yourself
Hold your Puffbum companion, preferably one in each hand. Open the PuffZenDen app and choose your calm need. Tap 'Begin', squeeze your Puffbum when you inhale and release your grip when you exhale.
Why touch works
Most breathing exercises ask you to count in your head, which keeps you in your head. Touch gives your attention somewhere to rest. Your hand keeps the pace, so your mind can let go.
Not magic, not a cure. Just an easier way to stay with your breath.
Link: Read the science →
For meditation app users
Already use a meditation app?
Keep it. Tactile-led breathing adds the one thing a screen can't: something to feel. If breathing exercises never quite stuck for you, this may be the missing layer. Try it for yourself and simply notice the difference
Link: Tactile-Led breathing →
Progress without pressure
No streaks. No scores. No falling behind.
PuffZenDen doesn't count your days or rank your sessions. Your calm is not measured in streaks. It grows in quiet moments of return. Miss a week and nothing resets. Come back whenever you need a pause.
Link: How it works →
What our early testers said
"Feeling the exhale changed everything. The release made my whole body relax."
"Without something to hold, I'm stuck in my head. With it, my mind finally stopped wandering."
"I stopped counting seconds and started actually feeling calm."
"Having something physical to focus on made me breathe deeper and feel more engaged."
These are what our early testers kept telling us. Feel the difference for yourself
What's included
Your Founder Bundle includes one Oceanbum tactile companion, a premium Oceanbum box, a how-it-works insert card, and 365-day PuffZenDen App Full Access.
Unlock the PuffZenDen calm experience in 3 simple steps
1. Purchase the Oceanbum Founder Bundle. If you buy from puffzenden.com, your activation code and link are sent to your email, and your tactile companion arrives in the post. If you buy from a marketplace such as Amazon or eBay, your activation code is on the greeting card inside the box.
2. Go to the activation page using the link in your email or the QR code on your box. Create a new PuffZenDen account or sign in with an existing one, then enter your code to activate 365-day PuffZenDen Full Access.
3. Download the PuffZenDen app from Google Play or App Store and sign in with the same account. Your Full Access will be recognised automatically — no code entry is needed inside the app.
Why it helps
Oceanbum and PuffZenDen are designed to make calm feel simple, physical and easy to return to — whether you are at home, at your desk, before sleep or taking a quiet pause in the day.
Soft tactile comfort
Oceanbum gives your hand something soft to hold, squeeze and release while you follow your breathing rhythm.
Guided by the app
PuffZenDen gives your breath a simple rhythm through guided breathing, calm tools, music, affirmations and gentle reset sessions.
Pocket-sized pause
Keep Oceanbum close at home, by your desk, beside your bed or in your bag for a gentle reset whenever you need a quiet moment.
Breathe. Squeeze. Unwind.
Everything in the app starts with the squeeze
Tactile-led breathing is the heart of PuffZenDen. Everything else is there to deepen it.
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Start hereHold your Puffbum, squeeze as you breathe in and soften your grip as you breathe out.
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Then drift offKeep your Puffbum in hand while layered nature sounds carry your breathing towards rest.
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Set the moodPair your squeeze-and-release rhythm with gentle music and supportive words.
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Share the momentTell other Denmates how your tactile-led breathing session felt, and read theirs.
Which Oceanbum option is right for you?
- Founder Bundle: Choose this for one Oceanbum tactile companion plus 365-day PuffZenDen Full Access.
- Two-Hand Set: Choose this if you prefer holding an Oceanbum in each hand. Includes two Oceanbums and 365-day Full Access for one account.
- Replacement: Choose this if you already have PuffZenDen Full Access and want an extra or replacement Oceanbum. Includes one Oceanbum, with no activation code or app access.
Share your everyday Puffbum moments
Your Puffbum in the wild.
Where does your Puffbum fit into your everyday life? On your work desk, during a breathing exercise, in your reading corner—or somewhere else entirely?
How to join in
- Snap a photo of your Puffbum in its everyday spot
- Share it on Instagram or TikTok and tag @puffzenden
- That's it. No likes to chase, no best photo to beat.
10 entrants will be chosen at random to receive a free Oceanbum.
Open to all Puffbum owners. Entries close 31st December 2026. Winners drawn at random on 4th January 2027 and contacted by DM. [See full terms]